| 03.17.2016 – Nike introduces HyperAdapt 1.0 the future and the next technology from the company that brought you the Air Jordan, fly knits, and inspired from Back to the Future II’s sneakers that does the self-lacing for you.
Yes, you can now wear your sneakers with the self-lacing technology that Nike is developing as Tinker Hatfield would say “Innovation at Nike is not about dreaming of tomorrow. It’s about accelerating toward it.” (Please CLICK on the title for the full article) |
He adds that “We’re able to anticipate the needs of athletes because we know them better than anybody. Sometimes, we deliver a reality before others have even begun to imagine it.” The timing may not have been exactly made in 2015, but Nike is getting close to developing this technology into reality. It doesn’t begin with the Nike Mags from the film it starts with the company that’s going to make it happen.
The Nike HyperAdapt 1.0 is going to be the first performance shoes that will have the adaptive lacing platform. This translates through deep research in digital, electrical and mechanical engineering into a product designed for movement. It challenges traditional understanding of fit, proposing an ultimate solution to individual idiosyncrasies in lacing and tension preference.
Its functionality is simple which reduces a typical athlete concern, distraction. “When you step in, your heel will hit a sensor and the system will automatically tighten,” explains Tiffany Beers, Senior Innovator, NIKE, Inc., and the project’s technical lead. “Then there are two buttons on the side to tighten and loosen. You can adjust it until it’s perfect.” This avoids the pressure caused by tight tying slippage resulting from loose laces are now relics of the past.
If you’re heavily anticipating the release of Nike HyperAdapt 1.0 look no further it will be available beginning Holiday 2016, but it will be exclusively for Nike+ members ONLY and that’s bummer right?
0 comments:
Post a Comment