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09.20.2011 – The Walkman has been an iconic product that revolutionized the portability of a music player. It has become a stylish device as part of your own fashion. From trendy to the sports enthusiast you carry with you all the time.

The evolution of the Walkman to what it was now can be define what is portable now as we get a complete look and tough enough as a marathon companion with the introduction of the new Walkman NWZ-W262 series. The launch was held last Sunday at the main mall area of SM Mall of Asia where Sony had an exhibit of the product.

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What defines the new Walkman NWZ-W262 is a head turner with four colors to choose from with 25% lighter than its predecessor weighing on 32 grams. The new Walkman shows off a smaller and more compact appearance. It won’t disappoint you with its chic design looking more stylish way to enjoy your music. Giving you a wide array of colors: from subtle white and black to the vibrant pink and blue. The design gives you no wires dangling around; anyone who wears this Walkman will surely looked polished.

The new Walkman NWZ-W262 is built in bringing the same water resistant and washable features making it an ideal sports buddy. You can listen to your favorite music while warming up for a basketball game. You can turn up the volume to give you an additional boost to run an extra mile on the treadmill or jogging around the park. Whatever it is the new Walkman W262 will continue to provide the perfect musical score for your active lifestyle even under the rain.

Aside from being fashionable attractive, the new Walkman is packed with features that make it more convenient to use. It’s equipped with Content Transfer software which enables music lovers to simply drag-and-drop their music from their computer or iTunes library. The W262 model also comes with ZAPPIN song search technology which enables music browsing through short audio preview of each track. You don’t need to take your eyes off the road to look for music while running to find the track you’re searching for.

The new Walkman W262 can last eight hours of uninterrupted music playback when full charged while Quick Charge function provides music playback of up to 60 minutes with a mere three-minute charge which is perfect for fashionistas on-the-go and those who are living an active lifestyle.

For those who were lucky to get their hands on the new Walkman NWZ-W262 last Sunday in the exhibit launching of this product we heard positive feedbacks on how cool is to own one of these. The event had a small program hosted by TV personality and singer Billy Crawford. There were audience participation on the augmented reality screen were you can see yourself trying out the new Walkman.

A flash mob of joggers also raided the mall to demonstrate how the wearable Walkman fits in the arsenal of active urbanites. If you’re thinking of getting one you won’t regret having to own a water resistant, washable, and stylish Walkman NWZ-W262. It’s built for the next generation of audiophiles who wants an ideal music player that doesn’t need a cassette tape.

For more of the product visit: http://www.sony.com.ph

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