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03.01.2011 - adidas Originals takes on a new holistic-lifestyle colection in the MEGA 2011 collection. The latest sneakers featuring the two most iconic adidas technologies amplified in modern street style - Torsion* and Soft Cell**.

The MEGA collection offers eight different models to choose from. In its second season they have both hi-top and lo-top versions, in a variety of colorways including styles for both men and women.

Representing the iconic sportswear label for the street, adidas Originals draws on its rich heritage in sport and ground-breaking technologies.

Both “Torsion” and “Soft Cell” have their roots in former athletic footwear.

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Taking inspiration from these functional technologies, the adidas Originals MEGA concept super-sizes these iconic elements and brings in contemporary design for a transition from functional gear to street lifestyle.

The adidas Originals MEGA concept responds to the needs of today’s consumer groups who want to wear leisure footwear with a quite technical yet stylish appeal without going out for a run with it.

A new execution of the Mega Soft Cell technology will be introduced, called the Mega Soft Cell Lite. It offers all the comfort and cushion that can be found in any Soft Cell shoe, but exposes the Soft Cell creating a lighter-weight shoe and a new visual. Key styles for the upcoming season include the Mega Soft Cell RL (RL = Run Lite) that features this new Soft Cell execution as well as the Mega Soft Cell RH (RH = Run Heel) and Mega Soft Cell BHL (BHL = Back Heel Low), which takes the same technology that was introduced in Fall/Winter with the Mega Soft Cell RF (RF = Run Full) and places it specifically in the heel to give a maximum of heel comfort but a more traditional forefoot look.

The adidas Originals Spring/Summer 2011 MEGA Soft Cell Lite collection will be available for PhP 3,695.00 to PhP 4,695.00 pesos in the following adidas Originals Corners at adidas Mall of Asia, Greenbelt3, Trinoma, Rockwell, Ayala Center Cebu, Glorietta, Robinson’s Place Ermita and Eastwood.

Mega Torsion*

The original Torsion technology was introduced via the ZX series in the early 1980s. It was a ground-breaking technology that offered stability through rigidity. This torsional rigidity guides the foot through the repetitive foot strike, providing improved comfort.

adidas Originals’ new Mega Torsion takes that same idea and amplifies it to offer even more comfort, designed for the streets. The shoes of the Mega Torsion collection are comprised of improved features along with improved style. With Mega Torsion you get more… more comfort, more style.

Mega Soft Cell**

In the early ’80s, adidas created the Soft Cell technology for high-impact sports like running and basketball. Mega Soft Cell technology was all about giving the athlete the cushioning needed to perform at the highest level.
In 2010, adidas Originals is taking this cushioning system to the streets and dialing it up with more cushioning, more comfort and more style. And, although the technology still maintains all of the same functions as its predecessor, the new Mega Soft Cell has a new amplified visual style.

The Mega Soft Cell technology is featured in numerous shoes of the collection to offer a wide range of everyday benefits for today’s street consumer.

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