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06.14.2013 – Last night Canon Image Nation has officially launched new products from digital cameras, printers to high end video camera recorders as well as talking about campaigns that featured having a “Picture a Better Nation.”

The company has been active in nation-building over the years. Taking the inspiration from its corporate philosophy in “KYOSEI” which loosely translated to in the Philippines’ own word in “Bayanihan” which means living and working together for the common good.

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This translate to have Canon launched banner programs for its Corporate Social Responsibility (CSR) projects. The events program was hosted by Gelli Victor with some dance numbers and special raffle of prizes for the guests and invited media.

Most highlight of the program in focused on the “KYOSEI” philosophy divided in five programs (Canon Advocacy Team, Green Nation, Project Rebuild, C.A.R.E, and Print for Smiles) that was discussed during the course of the event.

Besides Canon’s best efforts in not only building the brand for its programs they also introduced their latest products. Most of the guests and media where excited about the latest cameras from Powershot series, IXUS series, and the EOS line that introduced the EOS 700D and EOS 100D which is the smallest and lightest DSLR was awarded recently as the “Best DSLR Entry Level in 2013” by TIPA.

Canon has the latest PIXMA printers as well as video camera recorders for the enthusiasts and serious film buffs planning to make their own independent films. They have the latest video cameras for news crew to use. They also introduced a new line of security cameras for a safer home and office use.

In-between the program raffle prizes were given away and musical performances kept the guests and invited media entertained. Before closing the program Canon had one last major prize to be given away to one lucky individual who took home the Canon EOS M compact DSLR which also took home an external flash for the camera.

For more details about upcoming events, promos and products LIKE Canon Philippines on Facebook and follow on Twitter: @Canon_PH

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