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02.20.2013 – A Good Day to Die Hard is juggernaut regardless if you don’t like or love it. The film has been all over the news and the franchise continues to roll over despite having mixed reviews.

Bruce Willis is not about to hang up his bulletproof vest anytime soon as he’s prepared for the next and possibly the final role of his life as NYPD’s finest in John McClane and how iconic is that? It’s a huge shoes to fill but the film is still a box office hit regardless of its critics its still a machine that keeps on rolling!

(Please CLICK on the title for the full article)

Bruce Willis’ highly-explosive actioner “A Good Day To Die Hard” spiraled at the top of the local (Phils.) box-office with a total of P45.5 million on its opening weekend (Feb. 13-17).

The fifth installment of the blockbuster “Die Hard” series has shattered (local) records making it the Biggest Opening Weekend of all Die Hard movies and has now climbed up as this year’s Biggest Opening Weekend for a Fox film so far surpassing the highly-acclaimed “Life of Pi” by Ang Lee (released in January).

As evidenced by its opening weekend box-office, the fifth installment of the Die Hard series packed in a hefty volume of the movie going public who flocked into theaters to enjoy the wild and unbelievable action scenes with cars and choppers explosively flying all over the film’s new setting in Moscow.

With its high-octane action series, “A Good Day to Die Hard” is best viewed on the big screen - Ayala Cinemas’ Trinoma theater recorded highest at P2.24 million that drove in 11,354 admissions over the movie’s opening weekend, followed by SM Mall of Asia at P1.98 million in receipts. Still within the top theaters that tapped into attracting the most of the movie’s audience are Glorietta4 (P1.66million); SM North Edsa (P1.63million); Greenbelt3 (P1.55million); Powerplant (1.42 million); Newport (P1.41million); SM Megamall (P1.32million); Alabang Town Center (P1.29million) and SM Cebu (P1.07million).

Upping the ante of “A Good Day To Die Hard” is the introduction of McClane’s estranged son Jack played by Jai Courtney.

Opening a much wider audience base is Courtney’s inclusion in the movie which also explains further influx of women apart from its core male audience in the following theaters that also made it to “A Good Day To Die Hard’s” top 20 cinemas on its opening weekend: Eastwood (P954, 123); Gateway Cineplex (P 846, 956); SM Clark (P 797, 838); Ayala Cebu (P762, 960); Robinson’s Ermita (P 757, 660); Theatremall (P 755, 162); Market!Market! (P 753, 536); Shang Cineplex (P 640, 699); SM Fairview (P632, 196) and Filinvest (P 615, 726).

A Good Day to Die Hard is now showing in cinemas nationwide from 20th Century Fox to be distributed by Warner Bros. Pictures in the Philippines!

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