| 05.11.2012 – Setting a trend in being an icon takes a lot of heart and hard work to be noticed for your passion. Being original is setting a trend and leaving a legacy. A great legacy that would forever etched in the minds who were inspired for just being you.
Ask the people behind adidas and they know what it’s all about. For the past 40 years the German brand that Adolf Dassler had founded has been connecting everyone from fashion to music to sports and has become an iconic brand across different interests. This is how adidas roll and this year invited everyone to celebrate originality. (Please CLICK on the title for the full article) |
With the launch of adidas Originals “Leave a Legacy” campaign it makes perfect sense. DJ Neil Armstrong the Filipino-American New Yorker came to promote and he gave us his sample on his passion for “mash ups” which incorporates his style.
The press launch held at adidas flagship store in Greenbelt 3 was received by the hiphop community as another celebration in promoting the adidas Originals campaign. The event was jazzed up by the spins by DJ Nick Stampede prior to Armstrong’s introduction. It was like revelry for those who really appreciate this type of music. The program was hosted by Magic 89.9’s Slick Rick and Tony Bueno and late in the event Sam YG popped in and help out with the questions from the media.
“We will be kicking off the adidas Originals “Leave a Legacy” campaign in a Sunset BBQ party at the Skye Lounge this May 12 with our global brand ambassador, DJ Neil Armstrong” says Jason Gervasio, adidas Philippines Brand Communications & Sports Marketing Manager.
 |
 |
 |
 |
 |
 |
 |
 |
|
|
|
 |
 |
 |
 |
 |
DJ Neil Armstrong has made waves in the music industry by being Jay-Z’s tour DJ and sharing the stage with the likes of Rihanna, Beyonce, Kanye West, P. Diddy and Linkin Park. He’s also the founding father of the DJ Collective: the “5th Platoon”. Over the last 9 years, he’s become an icon in the sub-genre of Hip-Hop known as “Mixtape Culture” and has worked closely with Hip-Hop artists like De La Soul, The Roots, Company Flow and Biz Markie, to Kanye West, LL Cool J, Busta Rhymes and Wyclef Jean. His mixtapes represent DJ Neil’s unique music taste and have been featured in the press, most notably by Rolling Stones, Vibe and MTV.com.
“The adidas Originals party with DJ Neil will bring together local sports, fashion, music and showbiz icons, to celebrate originality and individuality,” Gervasio shares. “But that’s just the start. During the May 12 party, we will be launching a Facebook platform that allows today’s youth to express and share their originality. It’s their chance to leave a legacy of originality.”
The application is fairly simple. Gear up in adidas Originals apparel then snap a picture of yourself in your most original street style. Share the photo on the site and ask your friends to vote for you. The top 10 photos with the most votes will each win Php 50,000 worth of adidas products.
To know more about adidas Originals and the “Leave a Legacy” campaign, just follow adidas Philippines on www.facebook.com/adidasphilippines.
0 comments:
Post a Comment