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09.06.2011 – Talk about girl power. adidas goes all in with these women ‘Those who dare’ and take it to the next level to new heights in their respective careers.

These are the girls that fight with passion for their dreams; the girls that dare to go beyond their limits, the girls that have fun while doing so, and because they believe they can do it, they go “all in” to reach that goal. The adidas women dare to go all in as adidas celebrates women that are bold enough to take risks putting passion in everything they do.

(Please CLICK on the title for the full article)

Adidas has a new campaign that features individual personalities from different field of the industry. Following the ‘adidas all in’ campaign’s success, adidas is bringing together personalities such as pop icon Katy Perry, tennis player Caroline Wozniacki, Staatsballett Berlin ballerinas, blogger Sneakerqueen, DJ Baby G, Chinese superstar Li Bing Bing, athlete Wei Qiuyue as they dare to be bold and go “all in” with adidas.

The campaign highlights women across the adidas Sport Performance, adidas Originals and adidas by Stella McCartney.

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