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09.02.2011 – EastWest Bank launches the Free Gas Promo for Auto Loans Clients with Derek Ramsay as their newest celebrity endorser.

The recently concluded event we get to see Derek talking to the press about how he was honored to be the one making the connection to the target market as the ambassador for EastWest Bank’s latest promotion.

(Please CLICK on the title for the full article)

Derek Ramsay tells his dad’s story as long time customer of EastWest Bank and had the privilege to be part of this. Being athletic and health buff is focused to achieving his goals just like EastWest Bank is dedicated to helping clients realize their dream car. Derek cited the Bank’s simpler and faster loan processing and low interest rate.

I also like the fact that it gives consumers the advantages of affordable down payment, easy amortization, and flexible terms—something that everyone will appreciate these days,” he said.

One of the fastest-growing banks in the country continues to make the auto loan business as its primary revenue drivers. This was affirmed by its 26.2% year-on-year growth for the semester of the year. This shows that the bank’s performance for the first half of 2011 re-affirms its position as the sixth largest auto loan provider in the country.

The Bank is optimistic that it will be able to take advantage of the positive outlook for auto loans, as confirmed by latest figures from the Bangko Sentral ng Pilipinas (BSP). As of the first quarter of the year, BSP reported that the consumer loans hit PhP481.2 billion, with auto loans concerning 25.8% of the total.

EastWest Bank is hoping that it will be able to achieve a double-digit growth in its consumer lending for 2011, with auto loans growing faster because of faster turnaround time and booking, and as car buyers remain confident in the economy.

Derek gets some Potato Head Love. Angelica Panganiban isn't jealous now right?

To help its auto loan clients go on a dream ride, EastWest also launched its auto loan promo where qualified borrowers who avail themselves of EastWest’s auto loan from August 25 to November 30, 2011 can get up to PhP 50,000.00 pesos worth of free gasoline.

Individuals who are interested to apply for EastWest Bank’s Auto Loan may call 888-1700, log on to: www.eastwestbanker.com, or visit any of EastWest Bank’s 117 branches nationwide.

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