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06.02.2011 - adidas today unveiled the new adiZero Crazy Light, the lightest shoe in basketball. At 9.8 ounces, the revolutionary adiZero Crazy Light sets a new standard for basketball footwear at more than 15 percent lighter than the nearest competitor.

The adiZero Crazy Light is made to help improve performance on the court by making players move faster. The adiZero Crazy Light basketball shoe now gives adidas the lightest footwear in three sports including football (adiZero 5-Star cleat) and soccer (F50 adiZero cleat).

Lighter footwear makes you faster and speed dominates on the basketball court,” said Derrick Rose, two-time NBA All-Star of the top-seeded Chicago Bulls.

The adiZero Crazy Light is the lightest basketball shoe I’ve ever worn and it will no doubt make me faster on the court for our playoff run.

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No other basketball shoe compares to the new adiZero Crazylight and it’s a shoe that will revolutionize the game,” said Lawrence Norman, adidas Vice President of Global Basketball.

The ultra lightweight design is built for players who want to be faster, jump higher and perform better on the court. From the NBA’s best to gamers across the world, players are asking for light footwear to help them become one step quicker - and the adiZero Crazy Light delivers this in a way like no shoe in history.

adiZero Crazy Light Technology

More than two years in the making, the adidas Innovation Team (aIT) and adidas Basketball Design developed the adiZero Crazy Light from the canvas of a bare foot to ensure every part of the shoe serves a vital performance function. Only lightweight, highly flexible and durable materials were selected to create the lightest shoe in basketball.

“We wanted to build the ultimate shoe for the ultimate basketball player, and research has clearly shown that a lighter shoe will provide better performance,” said Griff Wilson, senior developer of the adidas Innovation Team. “The key is to provide the support and cushioning of a traditional basketball shoe in a super lightweight construction. The Crazy Light, the culmination of two years of design, research, and testing, is the lightest shoe in the market by nearly two ounces and will give basketball players an advantage over the competition.”

The adiZero Crazy Light features a revolutionary new SPRINTWEB exoskeleton upper less than 1mm thick and is seamlessly bonded to a nylon textile base to significantly reduce weight and provide increased support and strength. The web layout of the materials provides vertical and horizontal strength to give players optimum support for any cutting motion.

The SPRINTFRAME external heel counter and TORSION SYSTEM are bonded together to allow maximum weight reduction, energy return and motion control. Each lace eyelet is load bearing and has a corresponding web spar to support players during hard cuts. The upper is made with translucent nylon to further decrease weight and give players nearly 360 degrees of ventilated comfort.

The adiZero Crazy Light traction system has varied engineered thickness to ensure maximum grip in high wear perimeter zones, and less thickness and weight in low perimeter zones like the midfoot. It also features longitudinal grooves in the heel and forefoot to provide support during extreme forefoot cuts.

The adizero Crazy Light will be available June 2 in three colorways for PhP6,995.00 pesos including sharp blue/white, black/red/white, grey/white/neon green and red/white.

For more information visit http://www.facebook.com/adidasPhilippines

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