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02.20.2011 - Last night was the much-anticipated simultaneous international premiere of The Black Mamba via facebook. Starring Kobe Bryant, Kanye West, Bruce Willis and Danny Trejo, is a Nike Basketball production directed by Robert Rodriguez.

In Rodriguez’s trademark style, the film showcases Kobe as he fights to protect the game of basketball against all who wish to destroy it and him. The film features superstar athlete Kobe Bryant and brings the star’s alter ego "the Black Mamba" to life in a bold new way.

(Please CLICK on the title for the full article)

The exclusive screening at Ronac Art Center was jampacked with sneaker heads, sports enthusiasts, and basketball fans. Hosted by Josh Strike of Magic 89.9 FM and the food was served by Charlie's Grind & Grill. This event coincide with the opening of Titan store also at Ronac.

If you missed the event last night check out these photos from the venue, which also some screen shots of the film....

Special thanks to Nike Philippines, Sole Movement, and Ogilvy for the opprtunity to be part of this awesome event. Everyone took home posters of The Black Mamba, which was given on the way to the exit.

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