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02.19.2011 - The All-Star weekend happening in Los Angeles can't be forgotten as adidas is introducing the LIGHTEST footwear offering!

adiZero is the newest lightweight Sports Performance footwear collection enabling all sports lovers. This gives basketball players to move even faster in 2011 with the latest offering from adidas with the adizero.

adizero footwear is the ultimate in a fast spots shoe. This provides light weight to your feet, which gets you faster to the ball. The latest technology developed for your basketball shoes.

(Please CLICK on the title for the full article)

The adiZero Rose 1.5 worn by Chicago Bulls star Derrick Rose gives you high performance in a basketball shoe with perfect balance of fit and light weight. This gives Rose the edge to help him play in the court and do the impossible. It is Rose's signiture shoe and at 12.9 ounces - the lightest shoe to date.

The upper is inspired by Derrick’s speed on the court and his fine taste for fashion away from the game. The mid-sole is injection-molded with an anatomically profiled footbed for enhanced comfort, adiPRENE® insert in heel for impact absorption.

SPRINTFRAME fuses the external counter with the asymmetrical TORSION® SYSTEM for the ultimate in heel fit, midfoot integrity and proper torsional movement. The outsole features new forefoot-zoned PURE MOTION technology, which is a lightweight system that adapts to your feet’s natural movement to give you maximum stability and traction on the court. The tongue features a unique lacing system that allows you to pop it forward for casual wear or move it back and lace through the loops for a tight fit on the court. The adizero Rose 1.5 is available for Php 5,495.

To further bring the lightweight nature and speed of the adizero Franchise to life, adidas has also created a special Facebook game aptly named the “adizero Fast Arcade” that will be launched across six countries in South East Asia – Singapore, Malaysia, Thailand, Indonesia, Philippines and Vietnam. Targeted at the game-loving, competitive youth, the adizero Fast Arcade is looking to pit lightning speed skills of the player to beat the clock and “The Bosses” in the Facebook game in order to score more points.

To join, follow the following steps:

1) Log in to www.facebook.com. Visit and Like the “adiZero Fast Arcade” fan page.
2) Select an avatar for your game character.
3) Launch and play the game
4) Complete all four (4) levels to earn the highest score.
5) Share your points online.

The latest adiZero products is now available in selected adidas Sports Performance stores since February 3, 2011.

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