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12.26.2010 - 12.26.2010 - The one hundred days of Christmas is the longest holiday season in the Philippines, which captures the Filipino tradition. It started with the traditional Christmas food in each region, town or district, which they represented not to compete but to promote the yearly season.

Kraft Eden cheese initiated this campaign to promote this rare occasion, and to make us aware of the Filipino tradition on how we celebrate the holiday season. It gave us the awareness that we should not deviate from our roots as a united Filipino.

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The organizers initial reaction was happy and satisfied with the success of Sarap Ng Pasko 100 Days of Christmas campaign, which had 9 winning dishes from all over the archipelago. The top dish from Guimbal Iloilo was actually a dark horse when it was nominated online. Now more than ever they are the 2010 Keso De Gallo Town, with their winning dish Pininyahan Manok with cheese.

The next eight dishes are from Mandaluyong city with their Trio Cheese Delight, Muntinlupa with their Kraft Malunggay Fetuccini, San Miguel in Bulacan with their Filled Katuray ala Keso en Tuna, Paranaque City's Shaggy Cheesy Roll, Malabon City's Pancit Malabon with cheese crackling toppings, Binan Laguna with their Topazzo, Loboc Bohol's Cheese Crab and Young Coconut with Kangkong, and Camiling Tarlac's Cheesy Carbonara con Chicharon de Camiling.

Alex Dan Tacderas shares how Filipinos are passionate to share their traditional food this Christmas. Anna Sapitan, Sr. Brand Manager of Kraft Eden added the success can't be done without reaching out to our fellow countrymen in unifying the nation as a whole, and making the Philippines proud which is most celebrated holiday season, that began in September with this campaign.

The project also helps the less fortunate with their feeding program. For next year definitely it will be a bigger campaign for Kraft Eden Cheese to boast such phenomenal project. This won't be a huge success if the campaign did not push through without the help of online media.

They are mostly appreciated with this project that was such a big success, and next year will be something to look forward to. They plan to come up with webisodes at the official website, and the recipes will be featured at the Eden packs.

Umagang Kay Ganda the TV show made its first on-location program if not for this campaign, and ABS-CBN was part of this partnership in promoting the 100 Days of Christmas.

They it could be easier to put it into a TV commercial, but all the hard work in promoting this campaign has touched a lot of lives. We should be proud about our traditional way of celebrating Christmas as Filipino. You won’t see this in other countries on how festive Christmas here in the Philippines.

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