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11.22.2010 - It's Pottermania all over again in the Philippines as Warner Bros.' Harry Potter and the Deathly Hallows – Part 1 shattered records and created box-office magic!

The seventh Potter film made history by debuting with a death-defying P102-M nationwide for the Nov 18-21 frame, this according to Francis Soliven, general manager of Warner Bros. (F.E.), Inc. which distributed the film.

(Please CLICK on the title for the full article)

It’s four-day Metro Manila gross of P75.6-million represents the year’s most successful opening weekend for a Warner Bros. title, beating April’s mythological blockbuster “Clash of the Titans.”

Rolling out in more than 100 screens across the country, “Deathly Hallows” posted magical openings in the following Top 20 cinemas: SM Mall of Asia (P8.13-M), SM North EDSA (P6.32-M), Trinoma (P5.98-M), Glorietta 4 (P3.97-M), Gateway Cineplex (P3.81-M), SM Megamall (P3.73-M), SM Cebu (P3.58-M), Greenbelt 3 (P2.96-M), Power Plant (P2.93-M) and Eastwood (P2.57-M).

Also showing impressive sales are Shang Cineplex (P2.45-M), Ayala Cebu (P2.22-M), Robinsons Ermita (P2.13-M), Alabang Town Center (P2.12-M), Robinsons Galleria (P1.91-M), Theatremall (P1.73-M), Market Market (P1.62-M), Festival (P1.58-M), SM San Lazaro (P1.52-M) and SM Fairview (P1.44-M).

Internationally, “Hallows – Part 1” soared to the top of the global box office in its opening weekend, earning a staggering $330.1 million dollars worldwide, encompassing $125.1 million in the US and $205 million overseas.

The North American box office numbers shattered the franchise’s previous opening weekend record—held by “Harry Potter and the Goblet of Fire” at $102.6 million—surpassing it by an astounding 23%.

Worldwide, the opening weekend for “Hallows” ranks as one of the highest of all time, which is especially impressive for a non-holiday weekend.

With the success of its first six of seven titles, the Harry Potter series had already achieved the distinction of being the top-grossing film franchise of all time, reaching a combined worldwide gross of $5.4 billion. The numbers for “Deathly Hallows – Part 1,” as well as the anticipation for “Part 2,” opening on July 15, 2011, should ensure its place in film history for years to come.

In “Part 1,” Harry, Ron and Hermione set out on their perilous mission to track down and destroy the secret to Voldemort’s immortality and destruction—the Horcruxes. On their own, without the guidance of their professors or the protection of Professor Dumbledore, the three friends must now rely on one another more than ever. But there are Dark Forces in their midst that threaten to tear them apart.

Distributed by Warner Bros. Pictures, “Harry Potter and the Deathly Hallows – Part 1” is still showing across the Philippines.

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