Yo! MC: The Next Jam!

10.21.2010 - A new team and new pair kicks to usher the upcoming NBA 2010-2011 Season. The all new LeBron James signature show is underway with LEBRON 8, which is built on a basketball specific Max Air 360 unit. Its combined Flywire technology for the ultimate cushionin with lightweight comfort and lockdown control. The LEBRON 8 is classically crafted with a aluxurious, supple all-natural leather upper modeled after the shell of a dress shoe. Functional detailing in the perimeter of the outsole provides flexibility while representing LeBron's personla inspiration points. (Please CLICK on the title for the full article)

Deep cut forefoot flex grooves provide an optimals range of motion.

Lightweight multidirectional herringbone pattern specifically designed for LeBron's first step and his quick cuts.

The lion on the front-side of the tongue represents LeBron’s ravenous nature "like that of a hunter on the basketball court."




The tongue-back label is a nod to bespoke off court attire, and highlights the crafted nature of the LEBRON 8 made specifically for Mr. LeBron James. The numbers 828 represent the 82 regular season games and the 28 playoff games.

The dual density molded internal collar foam provides elevated lockdown and comfort.

The height differential between the collar and heel has increased, which results in better lock down and more Achilles flexion.

The structural TPU injected frame around Flywire technology, delivers ergonomic zonally-designed support, for lightweight lockdown only where needed.


The Swoosh design was moved back on the LEBRON 8 towards the rear of the shoe, ending on unique spoiler loop, to symbolize LeBron’s speed on court.

Midsole compression molded Phylon interface works in concert with Max Air 360 cushioning to help guide through the footstrike and further enhance the ride.

Max Air 360 unit was designed for ultimate cushioning and impact protection.

The alternating formation of the laces eye row was created for better fit, with a top eyelet to provide enhanced lockdown through dual pull design, shaped like the number 8.

The fully integrated, seamless mesh innersleeve provides breathability and comfort.

Outsole geometry combined with X Flex design decouples the heel to displace force and pressure.


Officially launching for the Philippine debut will be next month. The Lebron 8 will be available on November 1, 2010 in the Nike park outlets retailing for PhP 7,495.00 pesos ($149.90 US).