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06.02.2010 - The word to describe the success of the Kobe Bryant (Aston Martin Edition) is -- SOLD OUT. Not a single pair was spared as only 70 packs where only allotted to those who reserved online. It was kicks heaven when Nike unveiled the collaboration between one of the most prestige automotive machines of the 21st century.

Inspired by a webfilm that was shot in 2008 in which Kobe Bryant jumped over a moving Aston Martin DB9 Volante. Some says its not real or just a fiction of your imagination? Whatever pictures your perspective it made a statement...

(Please CLICK on the title for the full article)

Nike was inspired to collaboration with Aston Martin in releasing a special edition pack. All seventy gone from its stock room of the flagship store located at The Fort in High Street. Collectors, fans, and sneaker heads lined up to get their hands on the much talked about shoes. Kobe Bryant and his Los Angeles Lakers are headed to face the Boston Celtics in the NBA Finals.

What a fitting way to promote the shoes Kobe Bryant aka The Black Mamba had been wearing all season. Namely the Zoom Kobe V, that was released late last year. There where several color variations of the shoe, but the Aston Martin Edition brought something in the ingredient to cement its popularity.

To coincide its launch Nike also came out with a special limited edition leather jacket known as BB10 Kobe Aston Martin Jacket, which is priced at Php 17,995.00 pesos. It has a pin size logo of the collaboration between Nike and Aston Martin.

The launch also features a photo booth, which will simulate what Kobe Bryant experienced when he jumped over the Aston Martin DB9 Volante.

It was a festive night while each customer where waiting for their Nike Kobe Bryant (Aston Martin Edition) footwear pack. The host of the event is running trivia questions related to basketball players who have worn Nikes.

At the end of the day even the display of the shoes where left empty. Congratulations once again to Nike for a successful launch until the next Nike pairs comes out.

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Timzster said...

Cool coverage man. Awesome.

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