Yo! MC: The Next Jam!

03.17.2010 - This summer Cartoon Network turns up the heat as the number one kids' cable channel packs the world’s mightiest heroes and the most epic action-adventure into TV screens this summer! Starting April 3, 2010, get set for a high-flying, crime-fighting, evil-crushing time with Cartoon Network’s power line-up of much-awaited Marvel and DC animated series topped with the most well-loved Cartoon Network toon shows. “I am truly excited to announce the thrilling Hero Up line-up of shows on Cartoon Network – just in time for summer,” said Lucien Harrington, Vice President, Branding and Communications, Turner Entertainment Networks Asia Inc... (Please CLICK on the title for the full article)

“Cartoon Network’s success is due to knowing what appeals to Pinoy kids and I’m confident the blend of humor and adventure found in our Hero Up cartoons will be a hit with our viewers here.”

Rise and shine everyday to alien adventures and exciting worldwide quests to uncover real life mysteries. Join everyone’s favorite 10-year-old hero, Ben Tennyson, his cousin Gwen and the coolest grand-dad in the world, Grandpa Max on weekday morning episodes of Ben 10 at 8 AM. Roam the globe with cool-headed biologist Doc Saturday, his wife, the impulsive archaeologist Drew Saturday and their thrill-seeking, fearless only child Zak Saturday as they unearth more mythical beasts with the new season of The Secret Saturdays at 9 AM.

Then at 9:30 AM, get tangled up in a web of action with Spectacular Spider-Man. Based on the Marvel Comics classic, the new animated series follows teenaged Peter Parker as he as he encounters his greatest villains, falls for his greatest loves, and faces his most challenging situations, all with lots of exciting web-slinging action, as he grows to become Spiderman. From New York, swing to Gotham City’s “dark knight” as he battles crime with a little help from some of his DC Comics cohorts like the Blue Beetle, Green Arrow and Aquaman in Batman: The Brave and the Bold at 10 AM.

Get a whopping, back-to-back serving of Cartoon Network’s most well-loved heroes through lunch, starting with awesome new aliens and more pulse-pounding adventures with 15-year old Ben Tennyson at 10:30 AM with Ben 10: Alien Force. Then step into the shoes of the unstoppable team of Robin, Starfire, Cyborg, Beast Boy and Raven in Teen Titans at 11 AM. Top off the morning with Hyper Blossom, Rolling Bubbles and Powered Buttercup collectively known as the Powerpuff Girls Z at 11:30 AM as they transform into ultra super-powered heroines rid Tokyo of evil threats ad sinister danger.

The hero adventure stretches through the weekend with the all new animated series, The League of Super Evil (a.k.a. L.O.S.E.) at 8:30 AM. Every hero needs villains to defeat and Cartoon Network has the funniest bunch of bad guys around! Follow the exploits of the “not-so” Great Voltar, gadget guy Doktor Frogg, Reginald “Red” Menace and the ultimate bad doggy Doomageddon, Weekends at 8:30 am. Armed with a whole new approach to badness, step into the adventures of four super villains who have set their sights on nothing less than total neighborhood domination!

Going full blast on the ‘Hero Up’ fun, Cartoon Network takes classic comic heroes fresh from comic book pages and into television screens. From May to June, prepare for three brand new, exciting series, Wolverine and the X-Men, Iron Man Armored Adventures and Super Hero Squad!

In Wolverine and the X-Men, a mysterious explosion devastated Professor Xavier’s school and the mutant heroes found themselves leaderless and without direction and the X-Men disbanded and Wolverine struck out on his own. One year later, the once fiercely independent Wolverine must reunite the X-Men to prevent a horrible vision of the future. A future where the X-Men gave up on Xavier’s mission and the world fell into chaos!




Watch the making of an epic comic book hero in Iron Man Armored Adventures! The series takes viewers into the life of a young Tony Spark who juggles his time cramming for exams, testing his latest inventions, thrill-seeking, and…saving the world. See how Tony reconciles his normal teenage life with the staggering responsibility that comes with his revolutionary invention: hi-tech flight armor, through which the world knows him as Iron Man.

Finally, when the greatest and coolest heroes on the planet unite to face the world’s greatest villains, everyone gets a treat out of the biggest, most family-friendly Super Hero team-up in TV history. It’s no small job protecting Super Hero City from the wild, weird and even wacky villainy of VillainVille’s infamous baddies… but the Super Hero Squad is always up for the job. Tune in to the brave heroes, Captain America, The Hulk and Thor, as they deliver action – but with plenty of humor on the side.

So join in and Hero Up this summer on Cartoon Network—the new HQ for the coolest heroes and super adventures!


Lucien Harrington

Lucien Harrington is Vice President, Branding and Communications for Turner Entertainment Networks Asia, Inc. A seasoned professional in the media and communications industry, Harrington is responsible for managing the various entertainment brands, including Boomerang, Cartoon Network, POGO, TCM Turner Classic Movies, truTV and WB across the Network and integrating the communications strategy across platforms. Based in Hong Kong, Harrington works closely with the Turner management team on planning and devising communication strategies to position the company for continued growth and further expansion of the Network’s businesses in the region. Also acting as the brand custodian of the Network, he defines and establishes the strategic direction for each of the entertainment brands and provides overall leadership to Marketing, Creative Services and Public Relations.

Before joining Turner, Harrington held senior marketing positions at The Walt Disney Company in Asia and in Walt Disney Television International in London. In Asia, his accomplishments included the introduction of the network into new markets in Asia Pacific and expanding their television presence in existing markets. Harrington was also instrumental in leading the development of Hong Kong Disneyland’s pre-opening awareness and brand-building campaigns as well as launching successful off-air franchises for Lost and Desperate Housewives.

Promoted six times in eight years at Walt Disney Television International in London, Harrington provided a full range of media relations and marketing services, relationship management and strategic input on acquisitions for the company. Key highlights included winning PR campaign of the year in Italy; developing and launching Disney’s “Classic Treasures” animated movies package that brought full-length animated movies to terrestrial television for the first time; and, being a key negotiation team member on the prestigious and successful bid to represent the Academy Awards globally outside USA.


About Cartoon Network Philippines

Cartoon Network is one of the leading kids’ channels in the Philippines. Launched in 2001, Cartoon Network’s dedicated Philippine feed offers the best in animated entertainment, drawing from the world's largest cartoon library of Warner Bros., MGM and Hanna-Barbera titles. The Network also showcases popular original series such as Ben 10, Ben 10 Alien Force, Chowder, The Marvelous Misadventures of Flapjack, The Grim Adventures of Billy & Mandy and Foster’s Home for Imaginary Friends, and is also home to many innovative programming blocks like Good Morning Scooby, Chunky Weekend Toons. Cartoon Network is the number one channel for kids in Asia Pacific and is currently seen in nearly 62 million cable homes in the region. Online, Cartoon Network reaches 3.5 million unique visitors a month in Asia Pacific.

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