 | 05.12.2010 - Warner Bros. Consumer Products (WBCP) launched the Looney Tunes Active! program to support global efforts to promote an active and healthier lifestyle for children. Looney Tunes Active! aims to encourage an active lifestyle among its target market, primarily children, and their families, by engaging in sports and other physical activities while having fun at the same time. Looney Tunes Active! shows kids that being active is cool! (Please CLICK on the title for the full article) |
Why Looney Tunes?
They’re DYNAMIC. They’re HILARIOUS. And they’re ON THE MOVE!
Looney Tunes characters are active by nature. Their high-energy humour continues to thrill audiences young and old. And because of their active perpetual motion, they’re one of the few character brands that stand for an active lifestyle.
WBCP sees this as an opportunity to use the popularity and positive perception of the Looney Tunes characters to support initiatives that promote a more active lifestyle for kids.
Looney Tunes Active! in Other Territories
Due to its success in Europe, the Looney Tunes Active! program is now being implemented in Southeast Asia and Greater China, specifically, the Philippines, Thailand, Indonesia, Singapore, Malaysia, Vietnam, Hong Kong and China.
Looney Tunes Active! Program 2010 – Philippines
Looney Tunes Active! Fun Run in SM Megamall and SM City Cebu
 | In 2009, WBCP, through its Philippine agent, Global Brands Group, launched a school tour where a running clinic was conducted by locally renowned coach Rio de la Cruz, in partnership with the Physical Education and Sports Clubs of participating schools in Metro Manila. This culminated with the first Looney Tunes Active! Fun Run in SM Mall of Asia on August 30, 2009. The event was attended by almost 1,000 participants, consisting of children, parents and sports enthusiasts. |
This year, WBCP will launch a sequel to the Looney Tunes Active! Fun Run, this time in SM Megamall on May 29, 2010, and SM City Cebu on June 5, 2010. Acting as race directors are Rio dela Cruz, fresh from the Boston Marathon, and Noy Jopson, Philippines Iron Man, respectively.
To Register for the Looney Tunes Active! Fun Run Events
Register in Timex, SM Megamall, from April 26 to May 22, 2010, for the SM Megamall race; and Timex, Ayala Center Cebu and Watch Republic, SM Cebu, from April 26 to May 30, 2010, for the SM Cebu Race.
The following registration fees apply:
May 29, 2010, Saturday, SM Megamall 3K PhP350
June 5, 2010, Saturday, SM Cebu 3K & 5K PhP350
10K PhP400
For Ages 4 & Under* 500m Dash PhP250
For Ages 5-7, Ages 8-9 1K PhP250
For Ages 10 – 12 1.5K PhP250
Retail Promotion
From April 26 to May 30, 2010, a minimum P500 purchase of Looney Tunes products in all SM Department Stores Character Shops, will entitle you to a free Looney Tunes Active! race singlet to encourage you to start running!
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