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05.11.2010 - adidas proudly presents its brand new version of the legendary Barricade. The Barricade 6.0 features unrivalled stability and durability characteristics and surprises with a new design and reduced weight. Justine Henin, Andy Murray, Ana Ivanovic, and Jo-Wilfried Tsonga will wear the Barricade 6.0 at the 35th edition BNP Paribas Open in Indian Wells. When the first Barricade was introduced ten years ago, it redefined the industry with unprecedented stability, durability, and comfort. The perfect hard-court shoe was created! The Barricade 6.0 continues its rich tradition and makes this shoe one of the world’s most elite tennis shoes for over a decade. (Please CLICK on the title for the full article)

“We have sold over 3.5 million pairs since the first Barricade in 2000. So making one of the most successful tennis shoes even better is not an easy challenge, but we did it again! The Barricade 6.0 is even lighter without compromising on stability, comfort, and design. All tests and feedback by our players have been excellent,” said Graham Williamson, adidas Vice President Business Unit Court Sports.


The Barricade 6.0 is an all-court tennis shoe featuring its unique “claws” technology for perfect forefoot stability during extreme direction changes or lateral movements. Placed further in the forefoot area, the 3-Stripes match with the position of the “claws” and thus create an upper with cleaner lines and a more distinctive design. The shoe also features the Torsion® system for optimal surface adaptation, adiPRENE®+ for forefoot cushioning, and adiWEAR® for better durability.

“The Barricade 6.0 is the most holistic Barricade I have ever designed. I was inspired by futuristic industrial design and every line and detail follows a clear, minimalist design philosophy. The Barricade “claws” stability unit and the typical color block in the midfoot area best demonstrate the interplay of functionality and design. I am also very

happy that we designed a women’s model with even softer and rounder lines for a more feminine look,” commented Thomas Weege, Global Head of Footwear Design, who designed all six Barricades.

The women’s model of the Barricade 6.0 is specifically developed for the different needs of female athletes. adidas adjusted the claw stability construction for more forefoot flexibility and shaved off weight without compromising on durability or stability. Whereas the men’s shoe transmits power, speed, and athletic force, the women’s version displays a touch of female elegance thanks to softer and finer lines around the claws on the forefoot.

adidas Barricade is available at adidas Greenbelt 3, Trinoma, Rockwell, Ermita, Eastwood Mall, and Shangri-La Mall, and Toby’s Alabang Town Center.


ENDORSEMENTS:

Andy Murray:
"I’ve been playing in adidas shoes for a long time now. All my Barricades have been excellent shoes that provided me with the stability and comfort I needed. But the new Barricade 6.0 really feels extremely good on court and I am sure I will benefit from them in my matches."

Jo-Wilfried Tsonga:
“The Barricade just gets better with every generation. I’ve always liked it because of its comfort and stability but now it’s even lighter than before! I still have to do the work on court but it’s great to know you have a product you can rely on.”

Justine Henin:
“I’ve celebrated some of my biggest successes in the Barricade. It is good to know that adidas created a shoe that is even better than the one before. This way I can completely focus on my performance on the court knowing that with the Barricade 6.0 I wear the best product available.”

Thomas Weege, Global Head of Footwear Design, and Designer of all six Barricades:
“The Barricade 6.0 is the most holistic Barricade I have ever designed. I was inspired by futuristic industrial design and every line and detail follows a clear, minimalist design philosophy. The Barricade “claws” stability unit and the typical colour block in the midfoot area best demonstrate the interplay of functionality and design. I am also very happy that we designed a women’s model with even softer and rounder lines for a more feminine look.”

Graham Williamson, adidas Vice President Business Unit Court Sports:
“We have sold over 3.5 million pairs since the first Barricade in 2000. So making one of the most successful tennis shoes even better is not an easy challenge, but we did it again! The Barricade 6.0 is even lighter without compromising on stability, comfort and design. All tests and feedback of our players have been excellent.”