|03.24.2015 – adidas has collaborated with the best artists in the industry. It can be someone from medium of film, television, but mostly in sports and recently with music. When you talk about music there are influential artists out there that defined them.
But no other individual in the music industry that embodies their being unique and brings something new. That someone can be Pharrell Williams who has previously collaborated with adidas to bring his sense of style to the Originals brand with a colorful to vibe…
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You can never get that “Happy” song in your head if you’ve heard Pharrell Williams name being mentioned. This is how he brings his music and style transformed into creativity through collaborating with adidas Originals.
It’s not just putting something out there and slapping out his name with the brand he definitely have a hand in putting things together to brings something colorful and fresh which defines what the new collaboration brings with these new adidas Originals with these fun colorful pair of sneakers.
A true superstar knows the importance of individuality. It’s not about following the pack, or telling someone else what to wear. You cannot impose a style on a superstar – nor a trend, or a color. This is the ethos behind the adidas Originals Supercolor release, which sees the iconic Superstar silhouette transformed via a spectrum of 50 different colorways. Pharrell Williams knows that the most empowering thing you can give a superstar is the freedom of expression. In collaboration with the creative and entertainer, the adidas Originals Supercolor Superstar pack offers a choice like never before.
“Supercolor is a celebration of equality through diversity. With 50 colours of the Superstar, everybody will be able to select his or her color. It is more diverse than any pack ever before and therefore it is more individual than any pack ever before”, says Pharrell of the release. “With every shoe treated exactly the same, all colors are equal. No matter what color you choose, you can be part of Supercolor. Choose your color.”
Supercolor will be available in the Philippines on March 27, 2015.
For more information visit: www.adidas.com/supercolor #supercolor