| 01.12.2013 – On the night where adidas proudly opened its doors to the Parkade store there was a lot of happening that certainly moved a lot of passers-by to see the spectacle around the global brand. It was a house party, fashion show, and a place to welcome sports enthusiasts to be All-In
The mix of certain individuals coupled up with some impressive sounds that certainly rocked the new adidas store where all of their latest line of apparel from the Originals to the latest variations of the D Rose signature shoes caught everyone’s attention. (Please CLICK on the title for the full article) |
Everything has new beginnings to welcome the Chinese New Year adidas also has an exclusive “Year of the Snake” themed shoes for the Originals line. You’ll see the latest street wear at the adidas Parkade store and fresh new variety of styles that was featured during the models walked off the ramp to show off what to expect from the iconic global brand.
The event was hosted by Hosted by Rjay Ty, Wave 89.1’s best new artist for 2012. Festive night won’t be without the top models, celebrities, and media who graced the opening of the new store.
The fashion show presenting the different collections adidas has to offer featured models like Rocky Salumbides and Luke Jickaine, and former Binibining Pilipinas Marie Ann Umali. The catwalk, painted in adidas’ trademark 3 stripes, allowed models to traverse from the store’s interiors to the program area along the Two Parkade walkways in BGC.
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After which, guests danced and partied to the tunes of DJ Nix Dam P, champion of the Best Buy DJ Spinoff in Los Angeles. Beatbox Philippines also put on a show by challenging the DJ to a battle as they made renditions to songs from adidas global ambassadors.
“It’s not just about being an athlete or being into sports. The new adidas outlet will further promote the importance of having an active, healthy lifestyle, which Bonifacio Global City has successfully fostered,“ said adidas Philippines’ Brand Activation Manager, Adrien Semblat.
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Bonifacio Global City is quickly becoming the new hub for residences, offices, and retail. The community has basketball courts, a gym, and a football field nearby. Apart from that, wide sidewalks surround the area, which is great for running activities. The new adidas store is a perfect fit for the area, because it caters to anyone that has a healthy and sporty lifestyle.
If you’re not familiar with the area the new store is located at Two Parkade, 30th St. corner 7th Ave., Bonifacio Global City.
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