| 12.01.2011 - Converse Inc. in the US has announced this last 29th of November the limited-edition Chuck Taylor All Star sneakers by José Parlá for Converse which will be launched its release today to commemorate World Aids Day. José Parlá A painter, widely acclaimed in the art world collaborates with Converse designed this exclusive pair of Chucks to help provide awareness for the fight against AIDS in Africa and encourage consumers to become agents of change, turning art into power. (Please CLICK on the title for the full article) |
A percentage of the net wholesale price of the shoe will go to The Global Fund to help eliminate AIDS in Africa. “One of the great blank canvases of the world, the Chuck Taylor All Star has been connected with artists for decades,” says Ian Ginoza, Converse Director of First String and Special Projects.
“We invited José to collaborate with Converse which is colored (PRODUCT)RED due to our shared goal of using the power of art to promote change. Parlá’s work is also distinctive, uniquely soulful, and a natural fit for the project.” The fight to promote Aids awareness as an advocacy is not only happening in the Philippines but it is a global through art and culture. The rest of the details about the shoes describe Parlá’s contribution in bringing this awareness to reality…
Internationally renowned, Brooklyn-based artist José Parlá is widely recognized for his distinctive abstract process that blends calligraphy, collage, textures, and color to create paintings with complex themes ranging from urbanization, current events to political divisions. Parlá’s paintings frequently serve as symbols that depict his memories of place, observations, moods or a shared stories related to travel and cities around the world.
Using the Chuck Taylor All Star shoe as a canvas, Parlá chose his painting “Ephemeral Pitches, and Notes, Rhythm and Phonetics” to grace the shoe’s upper. A striking work, the painting explores constant changes to urban lifestyle and was inspired by abstract noises, music, rhythms, languages and sounds of cities. Selected by Parlá in recognition of the change that is part of the mission of (RED), the painting’s themes also represent a nod to Parlá’s days of youth wearing Chuck Taylor All Star shoes to play basketball, dance and have fun.
Using an extremely high-tech laser printing technique, the “Ephemeral Pitches, and Notes, Rhythm and Phonetics” print is carefully color matched for an immaculate, vivid representation of Parlá’s original piece in natural tones of tan, yellow and grey. Parlá’s signature can be found on the shoe’s footbed as well as a repeat calligraphy pattern along the shoe’s lining. The shoe’s outsole also receives a unique painted treatment, giving nod to the artist at work in his studio. High-level construction throughout, the shoe’s design is completed with natural color laces and the signature Converse (PRODUCT)RED top eyelet.
Converse First String is a limited-edition collection that celebrates craftsmanship, authenticity and collaboration at the highest level. Only 500 of the José Parlá for Converse (PRODUCT)RED Chuck Taylor All Star shoes will be available, beginning on World AIDS Day - December 1, 2011 at Converse First String retailers globally. Shoes will retail for a MSRP of $100 and will be available in unisex sizing 3 – 13.
About Converse
Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including premium lifestyle men's and women's footwear and apparel. Converse product is sold globally by retailers in over 160 countries and through 58 company-owned retail locations in the U.S.
For more information, visit Converse on the web at www.converse.com.
About (RED)™and (PRODUCT)RED™
(RED) engages business and consumer power in the fight against AIDS. To date, (RED) partners and events have generated over $180 million for The Global Fund to Fight AIDS, Tuberculosis and Malaria. This money has supported HIV/AIDS programs that have reached more than 7.5 million people affected by AIDS in Africa. Current (PRODUCT)RED Proud Partners include: American Express (UK only), Apple, Bugaboo, Converse, Dell, Gap, Hallmark (US only), Nike, Penfolds and Starbucks and Special Edition partners include: Beats by Dr. Dre, Belvedere, Girl Skateboards, Nanda Home, Shazam, Solange Azagury-Partridge and Timbuk2. Companies whose products take on the (PRODUCT)RED mark contribute a significant percentage of the sales or portion of the profits from that product to the Global Fund. On World AIDS Day 2010, (RED) launched "The AIDS Free Generation is Due in 2015" campaign. (RED) is joining the global health community in raising funds and awareness to help eliminate mother-to-child transmission of HIV in 2015 and helping to realize the first AIDS-free generation in nearly thirty years.
Learn more at www.joinred.com.
About The Global Fund to Fight AIDS, Tuberculosis and Malaria
The Global Fund is a unique, public-private partnership and international financing institution dedicated to attracting and disbursing additional resources to prevent and treat HIV and AIDS, TB and malaria. This partnership between governments, civil society, the private sector and affected communities represents an innovative approach to international health financing. Since its creation in 2002, the Global Fund has become the main financier of programs to fight AIDS, TB and malaria, with approved funding of US$ 22.4 billion for more than 1,000 programs in 150 countries (as of 30 June 2011). To date, programs supported by the Global Fund have saved 7.7 million lives by providing AIDS treatment for 3.2 million people, anti-tuberculosis treatment for 8.2 million people and 190 million insecticide-treated nets for the prevention of malaria. The Global Fund works in close collaboration with other bilateral and multilateral organizations to supplement existing efforts in dealing with the three diseases.
(RED)™ is the largest business initiative supporting the Global Fund. For more information visit www.theglobalfund.org.
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