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11.18.2011 – The biggest names in automotive restyling and customization will once again bring out their newest, most innovative and much awaited project vehicles exclusively for the 2011 MANILA AUTO SALON on November 24 – 27 at the SMX Convention Center in Mall of Asia.

Over 100 modified cars, trucks and sport utility vehicles will compete in four major competitions namely the 16th Custom Car Show, 16th Sport Truck & SUV Show and the 4th Extreme Tuner Show all vying for four Best of Show awards.

Trade and retail booths by the leading automotive aftermarket suppliers complete the industry showcase making the MANILA AUTO SALON the best and largest one-stop-shop showroom of the latest aftermarket consumer trends. This popular car show is conceptualized and produced by the Philippine’s leading motoring events organizer, Tradeshow International, Inc. (the team behind the annual TRANS SPORT SHOW).

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“Manila Auto Salon has successfully paved the way for the growth in the automotive aftermarket industry in the country and has greatly influenced the behavior and attitude of automotive enthusiasts with regard to self-expression via their cars”, claims Sophie delos Santos, President of Tradeshow International, Inc. and co-founder of the Philippine Automotive Aftermarket Industry Association (PAAIA).

“This individualized preference for accessorizing, restyling and restoring vehicles from multiple market segments is what will sustain the aftermarket industry and MANILA AUTO SALON is the best venue to see the most provocative trendsetters in the field” she adds. At the show, PAAIA will conduct the 3rd Philippine Automotive Lifestyle Survey and the 1st Automotive Aftermarket Industry Survey to build the much needed statistical data vital for industry assessment.

Event highlights of the show include the display of last year’s four BEST OF SHOW winners by Autoline Motorsports Accessories Zentrium, FM Garage Painting, Dr. G’s Car Clinic and Car Porn Racing (Ian King).

A first for the Philippines , the newly formed Hot Rod Philippine Club will officially launch the so-called revolutionary introduction of the hot rodding culture to the Filipinos by helping the Philippine automotive enthusiasts produce world class Hot Rods.

Photographers’ lens will once again be challenged for the 2011 search for the Manila Auto Salon Race Queen. There will be an Automotive Workshop featuring the 3rd “Zero to Hero” on-the-spot custombuilding and tuning of a project car in 4 days by Speedlab . MP Turbo will hold the Manila Auto Salon TSD Auto Rally which is like the Sampaguita or "On Time, All the Time" rally.

This will be open to all road going vehicles. It will be open to the public, run on good roads, with 2-4 members per team and the emphasis will be on route and time navigation rather on speed. For the toy car enthusiasts, the Die Cast Collectors of the Philippines will display Manila Auto Salon in Miniature featuring one of a kind die-cast collections which will surely captivate the model/die-cast car hobbyists.

For the two-wheeled enthusiasts, there will be the special display of bicycles by Terry Larrazabal Bike Festival. Special exhibitor raffle events await the visitors such as the raffle promo by Innovasia Technology Pte., Ltd (Singapore) where GPS units will be given away.

The 2011 Manila Auto Salon top sponsors are Solar Sports, Basketball TV and HKS Super Oil. Media Sponsors include Business Mirror, Businessworld, Manila Bulletin, Daily Tribune, Good Morning Philippines, Malaya Business Insight, Manila Times, Philippine Daily Inquirer, Philippine Star, 99.5RT, Crossover 105.1, DWIZ 882, DZRH, DZRJ, Home Radio 97.9, Inside Motoring, Magic 89.9, RJ 100.3, UR 105.9, Wave 89.1, Wow 10.5, C! Magazine, Top Gear, Power Wheels, Auto Focus, Auto Review, Motoring Today, Pinoy Extreme, Speed by MP Turbo, Stoplight and Sunshine TV. Online sponsors are Autoindustriya.com, Autoparts.com, Kotse.com and Tsikot.com .

Other sponsors are Dream Limo, Gotcha, LazerMaxx, Meguiars, Motorola, Padi’s Point and Qualiplus. Tickets are available at all SM TICKETS in SM Cinema branches located across the nationwide chain in SM Supermalls. Show hours are 11am-10pm on Thursday-Friday and 10am-9pm on Saturday and Sunday.

For details and inquiries, call Tradeshow International, Inc. at 6713122, 6718381-82, 0917-5322648 or email promo@tradeshow.com.ph.

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