 | 12.02.2010 - Nike recently launched the remastered iconic Sportswear classic AW77 hoodie held at the Nike Store, The Fort, with Nike award-winning rock band Chicosci. This is the limited edition AW77 comes in 21 different colorways ot inspire the youth to break the mould and create their own tailored look. Chicosci embodies what the hoodie is all about donning the AW77s in their latest music video "What's Your Poison?", which featured also a familiar face in Tricia Gosingtian from the Philippine online fashion scene. (Please CLICK on the title for the full article) |
The iconic, edgy and a personality of its own what Chicosci brings in the local band scene synonymous what the AW77 is all about.
The five-piece band composed of Miggy Chavez, Mong Alcaraz, Calde Calderon, Macoy Estacio and Ariel Lumanlan, performed their latest hits from their fifth album “Fly Black Hearts.”
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Chicosci rocked the Nike store with their own brand of music performing all their hits as well as the currently carrier song in their latest album.
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“Spanning more than 10 years in the music industry, we have witnessed how Chicosci has evolved into a music icon of its own. Similarly, Nike Sportswear continues to innovate classic pieces without deviating from its trademark Sportswear silhouette that never drops out of style,” said Mae Dichupa, Nike Philippines Country Marketing Manager. “The AW77 is part of the Holiday 2010 collection and draws from Nike’s heritage in running. This limited edition hoodie brings out the elements of innovation and style to create an unrivalled collection.”
The AW77 is exclusively available at Nike Park The Fort for this season only. It retails at P4,295.00 pesos. For more information on the AW77 hoodie, log on to nikesportswear.com/AW77
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