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03.09.2010 - Alice in Wonderland has knocked out the competition as Philippine audiences headed down the rabbit hole this weekend.

Disney's "Alice in Wonderland" opened No.1 with a nationwide gross of an astounding PhP 47.930-Million in 144 screens for the March 4th to 7th days. This was announced on March 8, 2010 by Victor R. Cabrera, managing director of Walt Disney Studios which locally distributed the film...

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This figure marked the all-time third biggest opening weekend for Disney, after 2007's "Pirates of the Caribbean: At World's End" (PhP 71-Million) and 2006's “Pirates of Caribbean: Dead Man’s Chest” (PhP 66-Million).

It likewise became the second most successful March opening weekend in history, overtaking 2006's “Ice Age 2: The Meltdown” (PhP 41-million).

Clearly "Alice" also gave Tim Burton his biggest opening in the Philippines, with a jaw-dropping 105% improvement from 2001’s “Planet of the Apes” (PhP 23.4-Million) and already surpassing 2005’s “Charlie and the Chocolate Factory’s” lifetime gross of PhP 41.1-Million in only four days of release.

Smashing it way in the top 20 cinemas that posted the best receipts are SM North EDSA (PhP 4.10-M), Trinoma (PhP 3.15-M), SM Mall of Asia (PhP 2.95-M), Greenbelt 3 (PhP 2.32-M), Power Plant (PhP 2.08-M), Glorietta (PhP 2.02-M), Alabang Town Center (PhP 1.98-M), SM Megamall (PhP 1.67-M), SM Cebu (PhP 1.48-M), Shang Cineplex (PhP 1.44-M).

Close to their heels are Gateway (PhP 1.30-M), Eastwood (PhP 1.25-M), Greenhills (PhP 1.22-M), Robinsons Galleria (PhP 979,784), Sta. Lucia East (PhP 946,002), Market! Market! (PhP 899,608), SM Ilo-ilo (PhP 843,668), SM Clark (PhP 815,772), Ayala Cebu (PhP 789,548) and SM Marikina (PhP 712,517).

In the U.S., “Alice in Wonderland” debuted to a gargantuan $116.3M, smashing box office records left and right. It was the biggest March opening ever soaring past the $70.9-million of “300” from 2007 and the best debut for a 3D film beating the $77-million of “Avatar” from last December.

An epic 3D fantasy adventure “Alice in Wonderland” provides a magical and imaginative twist on some of the most beloved stories of all time. Johnny Depp stars as the Mad Hatter and Mia Wasikowska as 19-year-old Alice, who returns to the whimsical world she first encountered as a young girl, reuniting with her childhood friends: the White Rabbit, Tweedledee and Tweedledum, the Dormouse, the Caterpillar, the Cheshire Cat, and of course, the Mad Hatter. Alice embarks on a fantastical journey to find her true destiny and end the Red Queen’s reign of terror.

The all-star cast also includes Anne Hathaway, Helena Bonham Carter and Crispin Glover.

Still playing across the Philippines in regular format, Digital 3D and Digital IMAX, “Alice in Wonderland” is distributed by Walt Disney Studios Motion Pictures International.

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