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01.16.2010 - Global street wear icon Adidas Originals is proud to announce a unique collaboration with one of the world’s best known and loved brand marks, STAR WARS™.

This stellar Spring/Summer 2010 collection fuses iconic STAR WARS™ characters and scenes with classic Adidas Originals footwear and apparel silhouettes.

This collaboration between Adidas Originals and Lucasfilm Ltd.has been an exciting process” according to Ben Pruess, Adidas Originals VP of Product Marketing...

(Please CLICK on the title for the full article)

To work with Lucasfilm in bringing a timeless story to life on our products is great. Like Adidas Originals, the STAR WARS™ brand has a long and rich history of being a leader, leaving an indelible mark on pop culture. For fans of the films, sneaker heads, or those that love fun and fresh designs, the collection gives you the chance to find the force or join the dark side.

The official launch was held on January 15, 2010 at the Adidas Original store in Trinoma Mall, where the Philippine 501st Legion (a local group that's part of Star Wars Philippines) along with Darth Vader and Princess Leia paraded around the mall until they reached the store. The event was hosted by none other than RX93.1's Rico Robles and several local Adidas endorsers where also on-hand to support the event. Namely BTV's Lia Cruz and RX93.1's jock Gelli Victor.

Inspired by the galactic saga, the STAR WARS™ collection consists of limited edition as well as mass distribution footwear, apparel, and accessories for men, women, and kids. Classic Adidas Originals track tops and several legendary sneaker styles are represented with characters and scenes from the epic saga in reinterpreted versions.

Expect to see Darth Vader and Stormtrooper graphics on select iconic Originals styles. Other key STAR WARS™ characters and memorable moments from the films will also be represented in innovative, cool ways.

The Spring/Summer STAR WARS™ collection will be introduced in various Adidas stores and retailers beginning January 15, 2010. The collaboration will also include a Fall/Winter 2010 line with an exciting new assortment of footwear and apparel.

To celebrate the launch of this historic collection, Adidas presents an exciting promotion to its patrons. The first 100 customers who purchase an Adidas Originals x Star Wars apparel together with a pair of Adidas Originals x Star Wars footwear get a limited-edition Adidas Star Wars Darth Vader or Storm Trooper bobble head. In addition, all customers who purchase Adidas x Star Wars merchandise also receive Adidas Star Wars stickers. Promo runs from January 15 to February 15, 2010 at the Adidas Original Concept Store Trinoma.

The Adidas Philippine Range is available at Adidas stores nationwide. For more information, join the Adidas Philippines fan page in facebook.com.

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